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Case study VIDEO & AUDIO / 2026

Promo Film — 90 Seconds, Three Cuts

A 90-second promo cut three ways: square for feed, vertical for stories, wide for the site.

An editor at a colour grading suite with dual monitors
01 THE STORY

The challenge

Two days of workshop footage, no script, and a launch in nine days.

The approach

We logged every clip, found the three strongest moments, and cut around them — one grade across all versions.

The result

Delivered two days early, with subtitles and a thumbnail set.

02 THE WORK
03 LOOK AND LISTEN
04 DELIVERABLES AND TOOLS

Delivered

  • 3 final cuts
  • Subtitle files
  • Thumbnail stills

Tools

DaVinci Resolve

05 THE LONGER STORY

No script meant the story had to come from the footage. It was there — in three moments everyone skipped past on the first watch.

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